E-commerce content
ALPHV builds an AI content factory for Eastern Decorator’s e-commerce
ALPHV builds an AI content factory for Eastern Decorator, Southeast Asia’s leading textile group, that turns source assets into product imagery, copy and listing variants for multiple sales channels.
Client
Eastern Decorator
Industry
Retail
Stack
Gemini · Multimodal AI · Workflow automation
The situation
Eastern Decorator is Southeast Asia’s leading textile group, and it sells its products online across several channels. Each listing needs product imagery, copy and channel-specific variants, which usually means a photoshoot and hand-written content for every product. As the range grows, so does the content work.
What ALPHV built
ALPHV’s first AI content factory for e-commerce: one automated pipeline that takes a product’s source assets and produces the imagery, copy and listing variants each channel needs.
Asset ingestion for source product images and details
AI-generated product imagery that automates e-commerce photoshoots
Product copy and listing variants generated at scale
A review workflow before content is published
Multi-channel publishing of approved listings
How it runs
Generation runs on Gemini, which works across images and text. Every asset moves through the same pipeline, with a review step between generation and publishing.
Stack: Gemini, multimodal AI and workflow automation
Pipeline: ingestion, generation, review and publishing
Outcome
The content factory takes Eastern Decorator’s product content from source assets to published listings end to end, with a review step before anything goes live.
In numbers
3
Content types per product: imagery, copy and listing variants
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